Our mission

Gateway to African Business is a Brussels-based consulting firm positioning itself as an operator enabling medium-sized European companies to take advantage of the enormous potential offered by emerging African economies. Many European companies have already thought of developing business relations with Africa or to open a branch in the region, but decision makers may be facing psychological hindrances. Our objective is to explain the stakes of opening a branch or developing business relations in Africa and thus reduce as much as possible the risks linked to a lack of knowledge of these markets.

For this, we provide value-added information that ensures an excellent understanding of the market in which companies want to invest.

Our teams in Europe will define a clear and structured briefing based on the objectives of your company. We will select the most appropriate experts in order to define a specific approach for your company on the African continent. Our approach will vary depending on the country and industry sector.

Our goal is to help companies structure or validate their business model for Africa and to enlighten them on challenges and the feasibility of their project based on the knowledge of our experts in the field.

A 2014 IMF report mentioned a survey of private entrepreneurs. 74% of respondents attributed hindrances to investment in Africa to difficulties encountered in the regulatory framework, the unreliability of local partners and difficulties related to bureaucracy. Hence the interest of being informed and accompanied on site to avoid these pitfalls. This is the mission carried out by Gateway to African Business.