We should not expect European growth to be similar to what we have experienced during the 30 glorious years. Since 2008, the slowdown in the economy is obvious. To the point where growth is not exceeding 2%. Taking into account inflation, this corresponds to stagnation if not to negative growth.
It’s a safe bet to say that in the next decade, European economy will continue to be endemic. All signals are pointing in this direction.
How can dynamic companies still continue to grow? Exporting is one of the best ways to develop businesses by investing in new markets while achieving substantial economies of scale.
Africa must become a priority in the thinking of companies wishing to export. The potential is huge in these emerging markets while competition is still small.
In a few years, getting there will be much more expensive !